What is SEO (Search Engine Optimization)?
See how much you can learn about SEO when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.
Search Engine Optimization (SEO) is an online marketing scheme that enables a website to appear in the top search results whenever a user types a keyword related to the website. It has been found that generally web users take their results from the first two or three pages of search engine listings therefore it will be wise to have your site optimized for search engines in such a way that it appears in first 10-20 results, that's the basic idea behind SEO. This was just about organic search results but recently paid listings (PPC) have become popular, paid listings are nothing but a concept that allows you to display your ads by paying a certain amount of money to the advertising company, a simple example of paid listings are the ad's coming at the right side of your search results window which can be identified as "Ads by google". Paid listings (PPC) doesn't mean that your ad will appear every time on google whenever a user in any country types a keyword, but the ads will be displayed only when a relevant search has been performed and also it depends on what keyword details are specified by you in your advertising package. SEO is a vast field and also very complicated as its based on the regularly changing search engine algorithms or search criteria. Optimizing a site for search engines involves a vast research work along with patience, merely editing meta-tags and submitting your sites to search engines doesn't accomplish anything, in fact the importance of meta tags has been reduced in the present scenario due to the changing web marketing environment. The most important factor that a site must posses is - targeted & keyword rich content. The power of content dominates over meta-tags and other minor criteria's. The keywords included in the content should be thoroughly researched. Here we come into picture, being a team of SEO experts in India - For any given website first of all we do website SEO review, this website SEO review includes research on website based on SEO algorithms, there upon we do thorough keyword research based on your industry, competitiveness of keywords & competitive evaluation of your website, these steps forms the foundation of our SEO Strategy for every website & from thereon online visibility of your website gets assured.
Hopefully the sections above have contributed to your understanding of SEO. Share your new understanding about SEO with others. They'll thank you for it.
Importance Of SEO For Your Future
By: Ivan Kelly
The best course of action to take sometimes isn't clear until you've listed and considered your alternatives. The following paragraphs should help clue you in to what the experts think is significant.
I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.
Building your website with search engine appeal - or search engine optimization - is more art than science but experience has shown that there are some very useful guidelines. The question is, why bother? With effective optimization you'll attract free website traffic that the search engines will send you. Free traffic goes a long way towards not only making your site income-generating but, hopefully, profit-generating as well.
With search engine optimization you might even receive a high traffic volume. Let’s just say you have a conversion to successful sales with 5 to 10 percent of your traffic. If you get a hundred hits or more a day, you get a good number of sales already. If you get only twenty or so hits a day, you only get one or two sales if any at all. Higher traffic, especially if it's free, means potentially higher revenue.
Search engine optimization involves a variety of methods for making your site appealing to the search engines, such as having relevant keywords, title and content. It also helps to have other similar sites linking to yours. The aim is to have your site listed in the search engine results and appearing in, preferably, the first two or three pages. The higher the better. This will ensure that your site is displayed in answer to public inquiries as being possibly relevant. In turn, this increases public awareness and directs more traffic to your site - traffic that could lead to potential sales, revenue and profit.
There are many locations on the internet that can help you improve search engine optimization, including those that help in tracking keyword phrases. For instance, the free Yahoo/Overture Suggestion Tool, as well as many commercial keyword analyzers. There are also some content writers and article directories that can provide suitable keyword-laden content for you.
However, most people performing a search examine only the ten top results, which are on the first page. Those entries further down the list languish, with little attention. So making it to the top three pages is a barometer of a site's success in search engine optimization as you will get more people clicking through to your site when you have a higher ranking on these pages. And, as mentioned, more traffic means more business for you.
As you might have guessed, search engine optimization may require a fair bit of work to be fully realized. For instance, researching the keyword phrases that are popular for your niche or theme.
You may also need to rewrite your site's contents so that you get the right keyword phrases in your site without making it too awkward to read. There are useful guidelines that can be followed to assist with this.
Also consider collaborating with other web sites to obtain link exchanges and page transfers. Having inbound links definitely increases search engine appeal. Possibly the best way of gaining these is to write quality articles on the subject of your website and submit them to article directories for others to use. This generates desirable one-way links from those who post your articles on their websites, and they have usually selected your article because of its relevance!
When you need help just search the internet. Tips, guidelines and methods for search engine optimization are abundant and easily found. There are also many articles freely available that can help you optimize your website. Just posing the question on Google or inquiring at your favorite article directory will quickly locate some of these. The more informed you are the better. But resist the temptation to buy e-books when so much free information is available.
This all helps in getting those high rankings. It may require a little time and effort but the benefits can be astounding.
E-commerce is a cut throat business. You have to arm yourself with the knowledge and tools needed to make your site a cut above the rest. Each day, more and more sites clamber for higher rankings and, if you get careless, you may just get trampled and be left in cyber dust.
In recent years, and in the foreseeable future, search engines have been the most widely used internet sources of information. Use them well and prosper.However, even with effective optimization in place, don't just rest on your laurels; it is a continuing process. Check your ranking from time to time and also have a good look at what the top sites for a keyword are doing. Why do they have a higher ranking? What do you have to do to secure the top spot? Each day is a new day for all e-commerce sites or, as Scarlet O'Hara said: "Tomorrow is another day!"
Now you can understand why there's a growing interest in SEO. When people start looking for more information about SEO, you'll be in a position to meet their needs.
What Can SEO Do?
When most people think of , what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to than just the basics.
Knowledge can give you a real advantage. To make sure you're fully informed about , keep reading.
Current info about SEO is not always the easiest thing to locate. Fortunately, this report includes the latest SEO info available.
Think about what you've read so far. Does it reinforce what you already know about SEO? Or was there something completely new? What about the remaining paragraphs?
Search engine optimization, and search engine marketing in general, can serve a number of different purposes. It can generate sales, both online and offline. It can generate leads. It can convince search engine users to take the actions you desire, such as signing up for your newsletter, downloading white papers from your site, registering for a seminar, and so on. And while it is doing all this, your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition.
When done correctly, search engine optimization can bring people to your site that are actually looking for what you are offering. You know they’re looking for it because they typed in a key word or phrase that is directly related to your content. Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of “just-in-time” marketing represented by a high placement in search engine results.
You may be thinking that a search engine should be able to give you a good place in its results without you having to do anything special to your website. It’s true that search engines are constantly working on their technology to make sure they deliver the most relevant results, but there will always be a limit to how well they can operate. Also, the way you have set up your site (title, headers, META tags, and so on) may end up hiding your site too deep in the search results, where hardly anybody looks. Even worse, you might not be targeting relevant keywords. A professional SEO can help you target the right keywords and make sure users actually see you – and that the ones that see you really are looking for what you have to offer.
The truth is, search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing. Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.
Now that wasn't hard at all, was it? And you've earned a wealth of knowledge, just from taking some time to study an expert's word on SEO.
That's the latest from the authorities. Once you're familiar with these ideas, you'll be ready to move to the next level.
10 Easy Tips to Consider in Search Engine Optimization (SEO)
Imagine the next time you join a discussion about SEO. When you start sharing the fascinating SEO facts below, your friends will be absolutely amazed.
The best time to learn about SEO is before you're in the thick of things. Wise readers will keep reading to earn some valuable SEO experience while it's still free.
When you're learning about something new, it's easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.
Once you begin to move beyond basic background information, you begin to realize that there's more to SEO than you may have first thought.
1. Keyword being the weapon of your success in SEO, use those keywords that are directly related or targeted to your business theme.
2. Take care not to over crowd your site’s content with keywords and use keywords throughout the content rather than concentrating it at the beginning or at the end.
3. Back-link or inbound link is important, so build links with potential partners that can generate profit to your site.
4. Choose good title and Meta tags- Good title makes good move on page optimization, and suitable, targeted, theme based, precise keywords and phrases in Meta tags help spiders find your web pages more easily.
5. Design your site that clearly represent your business and make an easy navigation based on your keyword research.
6. Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail of it and link it with full image page so that you can add more pages and text in it which spiders love to crawl.
7. Make your web pages content rich with keywords and phrases that hit your business. Add more contents that give precise information about your services and products.
8. Offer something unique than general contents i.e. add more articles at least one per month and update your contents regularly and add new resources.
9. Add more content to your website but never make it duplicate by copying other’s work. Duplicate content is easily detected by search engine and make your website unqualified for ranking and kicked it off completely from search engine.
10. Take advice of trusted adviser or Search Engine Optimization Company for site optimization and marketing your website rather being duped by false promise maker.
That's the latest from the SEO authorities. Once you're familiar with these ideas, you'll be ready to move to the next level.
Hopefully the sections above have contributed to your understanding of SEO. Share your new understanding about SEO with others. They'll thank you for it.
10Easy Tips to Improve Page Rank
The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.
Now that we've covered those aspects of SEO, let's turn to some of the other factors that need to be considered.
Imagine the next time you join a discussion about SEO. When you start sharing the fascinating SEO facts below, your friends will be absolutely amazed.
See how much you can learn about SEO when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.
Stanford University is famous for producing few of the very happening technologies which are running in market presently. One of them being PageRank. For a small introduction, Page Rank technology was designed by the Google co-founder Larry Page, while he was a student in Stanford, thus the name PageRank. Google uses PageRank (PR) to rank websites on a scale of 10. Then those rankings act as crucial point of consideration to get listed in top Google Searches.
Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Taking an example, consider if a PR 6 website links to you and a PR4 website links to you. In such a case it will ofcourse be the PR6 link which will be considered to have more weight than the PR 4 link. Using these and other factors, Google provides its views on pages' relative importance.
Here at CompuWorld I will list few points which you can follow daily while working on your site/blog and I am sure it will help you improve your PR:
1. Content is the King: If you provide quality content then you will get regular readers and many of those will copy a summary (or sometimes the complete article) into there blogs plus linking back to you. Good content may sometimes get renowned bloggers linking to you which will drive traffic and will give your site more weight due to there high PR.
2. Keyword management: See, whatever your PR be if you do not use proper keywords into your blog you wont get listed into Google searches. So use right keywords in the URL, the "title" tag, the article's heading, the text and the links which you make. Considering my own blog, webtechlog contains all the words which indicate that this blog is all about technology. The "title" tag contains the name of my dream company CompuWorld. That again very well indicates that this blog is about computers. And same goes with all the article headings and content.
3. Follow the "nofollow" revolution: When you comment on any blog you might see the name of your website under the comment authors name. But know this very well that those links aren't considered by Google for PR calculation. But these days many bloggers are removing the "nofollow" tags from there links in comments. Thus when you comment on there blogs you will earn a link to your blog too. Pretty cool!
4. Post on forums: There are so many forums available over the Internet that its tough to know which is good and which isn't. A good way could be to check PageRank of these forums. Now post mostly in those forums which have high PageRank. Each link into these forums will be considered by Google bot as a backlink to your site. This way you earn good amount of visitors, a high PR link plus some knowledge too!
5. Order reviews: Investment is required whenever you want to outshine others in this world of competition. So if you are capable of investing then go order some reviews into high PR blogs which again gives you visitors plus link.
6. Link Exchange: Blog roll as many of us call it, is a nice way to increase the number of back links to you blog. For those who do not like the LONG blogroll list in there blogs could ask the other author to copy some content from your blog and indicate the source. And you do the same too. That way you earn the same weight back link.
7. Text Link Ads: Why not pay maximum $30/month to high Pr websites and get listed into there blogs home page. The only downside is that you need to pay that amount every month to keep the link running.
8 Your own websites network: If you have more than one website than why not link back from each website to you other websites. That also brings you good backlinks and that too without spending a dime!
9. Submit links to online directories: Online directories mostly have good PR. Start submitting your link to these directories to get high quality back links.
10. Start online contests: Various contests in different blogs is a new way to earn traffic and to get large number of back links. Giving you an example, ask your readers to review your blog in there blogs and ask them to link back to your blog in return. Inform them that the best review will earn some cash prize or something unique from your collection if you do not want to spend money.
If you are a blogger then TRUST ME on this, if not today then tomorrow you will be forced to think about Page Rank improvement as that is the buzz and will continue to be.
Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.
Those who only know one or two facts about SEO can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.
Seo Analysis
Have you ever wondered what exactly is up with SEO? This informative report can give you an insight into everything you've ever wanted to know about SEO.
I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.
You should be able to find several indispensable facts about SEO consultant, SEO analyzer in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make.
You can see that there's practical value in learning more about SEO consultant, SEO analyzer. Can you think of ways to apply what's been covered so far?
SEO Analyzer Overview
A Web Standards & SEO Web Design Page Analyzer. The SEO Analyzer — a tool created by the Nashville SEO and Web design company, Sitening — uses a sophisticated algorithm that detects how optimized your web design is for search engines.
The SEO Analyzer Focuses On
• web standards-based web design
• semantic structure
• obsolete and deprecated HTML
• improper use of table elements
• inline styles
• download size and time
• outgoing links
• top keywords
SEO Tools Overview
The SEO Report checks for the most crucial elements affecting search engine optimization. Developed by SEO experts, it uses a sophisticated algorithm and proprietary code to produce a comprehensive custom report for your website.
Tracking of Real Live Data
The SEO Report searches and analyzes real-time data from all three major search engines (Google, Yahoo! and MSN), and then analyzes the data for a comprehensive report.
Back link Analyzer Overview
The Back link Analyzer is a tool created by the Nashville SEO and Web design company, Sitening. The Back link Analyzer makes it easy to research and analyze websites for link quality. It produces a score that helps you decide whether or not you should pursue getting a link from a website.
Back link Analyzer Checks For
• Indexed Pages
• Links to Website
• .EDU & .GOV Links
• Domain Age & Expiration
• Google Page Rank™
• Alexa Traffic Rank
• DMOZ Listing
PageRank Checker Overview
The Google Page Rank Checker is a tool created by the Nashville SEO and Web design company, Sitening. A Page Rank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for this specific page. (From Wikipedia)
SERP Tracker Overview
The SERP Tracker — a tool created by the Nashville Web design and SEO company, Sitening — is a search engine optimizer's dream come true. Website owners, webmasters, and search engine marketers now have a powerful tool to track search engine performance. The SERP Tracker works with Firefox, Safari and Internet Explorer.
Key Features
• Track unlimited domain names
• Track unlimited keywords
• Track changes daily, weekly & monthly
• Run reports for yourself or your clients
• View daily SERP results via RSS
SEO Best Practices
The SEO Report is supplemented with eight key components for search engine optimization. We consider these components to be best practice by SEO Experts and search engines like Google, Yahoo! and MSN.
Explanation & Reporting of Common SEO Components
The report explains and demystifies common terms like PageRank, Traffic Rank and Semantic Structure. It also reports on how your website is being impacted by those key SEO components.
So now you know a little bit about SEO consultant, SEO analyzer. Even if you don't know everything, you've done something worthwhile: you've expanded your knowledge.
Now you can understand why there's a growing interest in SEO. When people start looking for more information about SEO, you'll be in a position to meet their needs.
